book cover for toothpaste millionaire

    Hello, Parents:

    We thank you for your continued support of LRSD’s One District One Book reading efforts, and most importantly – your support of our wonderful students.  But, we’re not going to let a little soggy weather “rain” on our enthusiasm.  There are always reasons to celebrate #LRSDPowerofUS! Keep posting those great photos and videos  from activities related to the Toothpaste Millionaire, using hashtag #LRSD1District1BookTM.

    Meantime, here are cute videos from Booker Arts Magnet students, reminding us what this work is all about!  Enjoy!


    “Hooray for the Toothpaste” Song & Dance (3:00)



    “Getting to Know Rufus” skit (1:04)



    “Tasting the Toothpaste” skit (1:48)



    “The Joe Smiley Show” skit (2:56)



    Thirteen-thousand elementary school students have wrapped up reading their 6th book  in a targeted literacy/reading focus by the Little Rock School District as part of LRSD's One District One Book Campaign. All elementary campuses participated in the simultaneous launch of the spring reading effort on April 12th.  In addition to encouraging family reading, the campaign also teaches financial literacy.

    Since beginning the One District One Book effort in conjunction with the national organization, Read to Them in 2017, LRSD students have read the Lemonade War, The World According to Humphrey, Cleo Edison Oliver - Playground Millionaire, Frank Einstein and the Electro Fingers, and Zoey and Sassafras - Marshmallows and Dragons. Students are provided books and materials free of charge thanks to generous community partners. Sponsors for the 2019 campaign include Rotary Club 99, First Security Bank, Bank Ozk, Economics Arkansas, Delta Dental and the Clinton Center.


     sponsor flyer

    Celebrity readers were enlisted to introduce each chapter of the book with prerecorded videos that are posted to LRSD's website. The videos were uploaded as students began new chapters.  Among the guest readers this year are Governor Asa Hutchinson and First Lady Susan Hutchinson, Mayor Frank Scott, Jr., and CEOs from campaign sponsors.

    Family guides were created to support the campaign and are posted to the District's website, along with Spanish audio versions of the book. Families were also invited to share videos/photos of their time reading together on social media using the hashtag #LRSD1District1BookTM (TM - Toothpaste Millionaire). Students created skits and musical performances tied to the book that were also shared on social media.

    As a result of the District's intense reading focus, LRSD was named the 2018 One District One Book Award recipient.  LRSD’s efforts are also being used as a model across the country, including districts here in Arkansas.   








    One District One Book Logo

    One District One Book

    Many of us remember that special feeling of having our parents, older siblings or teachers read to us. 

    As part of its One District One Book effort, the Little Rock School District is highlighting reading, tying it to lessons in financial literacy in the following book:


    The Toothpaste Millionaire

    The Toothpaste Millionaire

    Celebrity Readers
    We have added videos of celebrity readers to help introduce each chapter of the book.  Please click on the links below to see the videos and motivational messages from our guest readers.

    Governor Asa Hutchinson and First Lady Susan Hutchinson  - Chapters 1-2
    Corey Dietz - Little Rock Radio Personality - Chapters 3-4
    Ed Choate - Delta Dental CEO - Chapters 5-6
    Kenny Gibbs - Rotary Club 99 - Chapters 7-8
    Craig O'Neill - News Anchor, THV11 - Chapters 9-11
    Frank Scott Jr., Mayor, Little Rock - Chapters 12 -13
    John Rutledge - First Security Bank - Chapters 14 & 15
    Johnny Key - Comissioner Arkanas Department of Education - Chapter 16 & 17
    Dr. Andy Vondran, Orthodontist - Chapters 18 & 19
    Brent Morgan - Bank OZK - Chapters 20 & 21
    Mike Poore - LRSD Superintendent - Chapter 22


    Archivos de audio en español

    También hemos descargado archivos de audio del libro para nuestros padres que hablan español. Accede a los capítulos de audio a continuación.

    Capitulo 1 -22