Over the last 18 months Blackboard has been redoubling its focus on K12 education. A part of this effort has included the acquisition of ParentLink, the provider of the industry leading mobile application, mass notification services, and social media tools. This purchase took place in November of 2014, and over the last several months Blackboard has been integrating ParentLink products into their portfolio.
A part of this migration has been to re-brand the products that were formerly marked as ParentLink products. You may have seen this in the mobile app as the “powered by ParentLink” became “powered by Blackboard”. You will notice this eventual change of branding on the lrsd.org website in the area where you have normally accessed ParentLink.
We recognize that in any time of change there can be uncertainty, but Blackboard has assured us that during this transition they have been highly interested in adopting not only the products, but the service levels and customer success practices established by ParentLink. In short, they say they will continue to provide the same level of service, and provide the same personal support on which our stakeholders have come to rely.
Over the next several days/weeks/months, your ParentLink App will receive an update which will include changes in branding - the "powered by ParentLink" will be replaced by “powered by Blackboard”.
However, our District icon should remain the same. (This is the one teachers, parents, community members and other stakeholders have been downloading on Google Play and iTunes.)
Please know that it remains our commitment to provide stakeholders with timely, accurate and beneficial information. We will keep you posted regarding any additional changes.