Director: Pamela Smith
810 West Markham
Little Rock, AR 72201
Telephone: 501-447-1025
Fax: 501-447-1161

The Communications Department supports the education mission of the Little Rock School District (LRSD) by creative internal and external communications efforts. These efforts are designed to provide information to staff members, parents and other community stakeholders.

Some of the major responsibilities of the Communications Department include:

  • gathering information through surveys and other informal methods
  • publishing newsletters for staff and parents
  • preparing news releases and designing marketing tools such as advertisements
  • planning and implementing special events
  • developing and maintaining information on the district's web and social media sites
  • assisting schools and departments in web design training
  • creating video productions for the district's cable access television channel
  • assisting schools and parent recruiters in targeted marketing efforts
  • assisting the media with information for broadcast or publication
  • providing advice and counsel to the superintendent and administrators regarding public relations issues

While this list is not all-inclusive, it does provide an idea of the focus and responsibilities of the Communications Department staff.  The department is proud to provide service to LRSD schools and patrons.

  • Pamela Smith, Communications Director 447-1030
  • Dennis Walker, LRSD-TV Station Manager 447-1031
  • Kyle Holmes, Graphic Artist / Writer / Producer 447-1032
  • Jack Garvey, Webmaster 447-1029
  • Raymond Hopes, Receptionist 447-1000

How Do I Get Coverage?
Schools and community members may submit items to the communications team for consideration of coverage/posting.  Coverage opportunities include: 

  • Website
  • Social Media
  • Traditional Media Outlets (television and print)
  • Blackboard (ParentLink – LRSD App)
  • Internal LRSD E-blast (Sent to LRSD staff only)

To submit requests and photos, click on Internal Media Request link to the right of this page, upload information, and send electronically.

When possible, please submit requests at least two weeks prior to day of event.

Flyer Approval
All flyers from community members should be approved before being sent home with students.  Flyers may be approved by submitting to LRSD communications team.  Flyers from community members should also include a visible disclaimer informing parents that the advertised event is not sponsored by the Little Rock School District.