The Best Me is Drug Free


More than 1,000 LRSD students gathered recently at the Riverfront Amphitheater for the annual LRSD Red Ribbon Rally to promote abstinence from drugs, alcohol and tobacco. Mistress of Ceremony and UAPB Media Liaison, Toni McCastle, and a DJ set an energetic and exciting stage for the event. Parkview Magnet High School students provided the presentation of colors by the ROTC under the direction of Commander James Castleberry.  Another Parkview student , Tressa Tiner, belted out the National Anthem.   Assistant City Manager Bryan Day and External Affairs Liaison Bharath Mohan read proclamations from the Mayor and the Governor respectively.


Highlights included the Parade of Banners contest and speakers Heather Evans representing Mothers Against Drunk Driving (MADD),  Youth Leadership Initiative Program Director Genine Perez, and student speakers Keith Bates, MLK 5th grader; Labrain Phillips, Student Council President, Henderson Magnet Middle School; and Jade Hampton and Malik Shelton, Hall High Seniors.


Parade of Banners winners were: 

1st Place Elementary School, Meadowcliff

1st Place Middle School, Mann

Special Recognition: McClellan and J.A. Fair


Parade of Banners winners received a pizza party sponsored by Center for Healing Hearts & Spirits.


The Red Ribbon Campaign was started when drug traffickers in Mexico City murdered DEA agent Kiki Camarena in 1985. This began the continuing tradition of displaying Red Ribbons as a symbol of intolerance towards the use of drugs. The mission of the Red Ribbon Campaign is to present a unified and visible commitment towards the creation of a DRUG-FREE AMERICA. 

The Red Ribbon Campaign is celebrated annually during the month of October. But it is never to late to sign the Red Ribbon Pledge. Simply go to to pledge to help children grow up safe, healthy and drug-free.